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South Africa to aid exporters hurt by Trump tariffs

by Juliane C.
August 4, 2025
in Finance
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Credits: REUTERS/Kevin Lamarque/File Photo

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The new tariffs announced by the Trump administration now affect strategic sectors in South Africa, particularly the automotive and agricultural sectors. This American decision represents more than a trade dispute; it reflects a delicate diplomatic situation between the countries. The African country is now concerned about mitigating the damage the measure could cause to jobs and revenue. Learn more about this new subject.

South Africa faces a new round of US tariffs

South Africa said on Friday it would draft measures to support exporters hit by U.S. President Donald Trump’s new 30% tariff, which is expected to trigger widespread job losses in the nation’s automotive and agriculture industries. Pretoria’s trade ministry has launched an “Export Support Desk” to assist affected companies and advise on alternative markets during a period Trade Minister Parks Tau described as “a trying moment for South Africa”. Trump on Thursday issued an executive order imposing higher import duties on dozens of countries, which are set to take effect in seven days, as part of his push to reshape global trade in favour of the United States.

He added that the government was finalising a support package for vulnerable exporters, with details to be announced soon. South Africa has tried for months to negotiate a deal with Washington and offered to buy U.S. liquefied natural gas and invest in U.S. industries in exchange for a lower tariff. But Trump’s team was unresponsive to the proposal, which came amid tensions between Washington and Pretoria over South Africa’s foreign policy and domestic affirmative action laws, which Trump disapproves of.

The U.S. is South Africa’s second-largest bilateral trading partner after China, importing goods such as cars, iron and steel products, wine, and citrus fruit. Mercedes-Benz South Africa is one of the country’s big auto exporters to the U.S. Some lawmakers criticized the support desk initiative as insufficient, with the Democratic Alliance, the second-biggest party in parliament, going as far as to call it “laughable”.

The impact of tariffs on the automotive and agricultural sectors

Automotive factories, such as Mercedes-Benz in South Africa, are highly dependent on exports to the US, creating a scenario of instability and a growing risk of shutdowns and layoffs. In the agricultural sector, citrus fruit producers face logistical challenges. The difficulty in adapting threatens the competitiveness of products previously established in the United States.

Trump’s tariffs have already disrupted South Africa’s car exports to the U.S., with one industry body calling it a “socio-economic crisis in the making”. Citrus farmers, who are heavily reliant on the U.S. market, have said that shifting to alternative markets, such as Asia, would be challenging due to differences in fruit preferences.

The steel sector is also feeling the effects of tariffs

The Steel and Engineering Industries Federation of Southern Africa (SEIFSA) stated that the tariff poses a risk to the country’s steel and related exports, which totaled $1.8 billion last year.

The steel sector’s main concern isn’t limited to the decline in exports, but also the loss of market share to more agile competitors in the US. For SEIFSA, the challenge lies in ensuring the survival of small and medium-sized companies in the sector.

Diplomatic relations have an uncertain future

The increase in US tariffs highlights a major problem in trade relations between the two countries, in a context already marked by political tensions. The African country’s response may not be enough to contain the impacts of a potential economic downturn in the most affected sectors. The current situation calls for more than palliative measures. It will be necessary to reevaluate the entire foreign trade strategy and perhaps seek new trading partners to replace the American market.

GCN.com/Reuters

GCN

ยฉ 2025 by Global Current News

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ยฉ 2025 by Global Current News